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Good To Great: Why Some Companies Make the Leap and Others Don't

Good To Great: Why Some Companies Make the Leap company marketing mortgage plan and Others Don't The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time company marketing mortgage plan and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity company marketing mortgage plan and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins company marketing mortgage plan and his research team identified a set of elite companies that made the leap to great results company marketing mortgage plan and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, company marketing mortgage plan and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data company marketing mortgage plan and thousands of pages of interviews, Collins company marketing mortgage plan and his crew discovered the key determinants of greatness—why some companies make the leap company marketing mortgage plan and others don't. The Findings The findings of the Good to Great study will surprise many readers company marketing mortgage plan and shed light on virtually every area of management strategy company marketing mortgage plan and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel company marketing mortgage plan and the Doom Loop: Those who launch radical change programs company marketing mortgage plan and wrenching restructurings will almost certainly fail to make the leap. "Some of the key concepts discerned in the study," comments Jim Collins, "fly in the face of our modern business culture company marketing mortgage plan and will, quite frankly, upset some people." Perhaps, but who can afford to ignore these findings? Please note: This product is only available for online purchase
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Argent Mortgage Company - Argent Mortgage Company LLC is a subsidiary of Ameriquest Mortgage, which is one of the United States's leading wholesale sub-prime lenders. It is owned by billionaire Roland Arnall.

Marketing plan - A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line.

Marketing strategy - A marketing strategy serves as the foundation of a marketing plan. A marketing plan contains a list of specific actions required to successfully implement a specific marketing strategy.

Mortgage Choice - Mortgage Choice is an Australian-based mortgage brokering company, and one of the leading companies in Australia. Founded in 1992 by brothers Rod and Peter Higgins, the company has enjoyed continued growth.

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