Direct Marketing Plan
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Direct marketing - Direct marketing is a discipline within marketing that involves the planned recording, analysis and tracking of individual customers' (business-to-business or consumer) responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. The term was coined in the ...
Electronic direct marketing - Electronic Direct Marketing (EDM) is the electronic distribution of marketing information or advertising material. EDM is the online or electronic equivalent of Direct Marketing, and the distribution medium or channel is typically e-mail.
Direct response marketing - Direct response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly.
Direct Marketing Association - In the United States, the Direct Marketing Association (DMA) is a trade organization which seeks to advance all forms of direct marketing.
directmarketingplan
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